Kiss rock star Gene Simmons is helping to boost the health of children in Saskatchewan by auctioning off a custom 1956 Ford F-100 truck.
The truck, named Snakebit, will be up for sale this week at auctioneers Barrett-Jackson in Arizona, with proceeds going to the new Saskatchewan Children's Hospital.
The hospital is in Saskatoon, where Simmons' wife, Shannon Tweed, grew up.
Saskatchewan Premier Brad Wall says the highest a '56 Ford has sold for at Barrett-Jackson is $180,000, and the hope is that this auction will raise even more money for hospital equipment.
Snakebit was built in Saskatoon and the front end of the revamped truck is a Shelby Mustang.
Wall -- a self-confessed car nerd who owns a 1967 Dodge Coronet -- says even though he's not a Ford guy, the truck is beautiful.