Workweek.ca
Employees found. Careers made.

The Investment
Investing in the right employee is key to the future of your organization.

Easy to say, hard to do. Until now. workweek is the answer. It provides:
• A captive audience
• Guaranteed exposure
• An exclusive market
• Cost effectiveness

In workweek’s market area, community newspapers have near-exclusivity. Your advertising investment gains not only a captive audience, but guaranteed exposure in thousands of Saskatchewan homes every day of the week.

By using the member newspapers of the Saskatchewan Weekly Newspapers Association as its delivery mechanism, workweek puts your career ad to work almost immediately, giving you time to find employees with the right “fit.”

Workweek is cost-effective. Placing a career ad in it gives you access to readership of more than half-a-million people. By comparison, career sections in the province’s major dailies have readership numbering in the tens of thousands.

As an added value, workweek is not just a printed product. The on-line component not only increases impact, it also lowers your investment per person reached.

Workweek is the best employment advertising investment you can make.

The Market
More than half-a-million people strong, reaching over 350,000 households, in 11 Saskatchewan cities with total distribution to over 450 Saskatchewan communities.

Workweek’s demographic represents more than 60% of Saskatchewan’s population; our readers can be found in every corner of the province.

According to the latest competitive media survey*, 83% of people asked read the last issue of their community newspaper, compared to 27% who had read the last issue of a daily newspaper.

Almost half had read only the last issue of their community newspaper.
By tapping into the largest pool of potential employees in Saskatchewan, workweek delivers an exclusive audience other media do not effectively reach.

Who lives in workweek’s marketplace?
• More than 50% of Saskatchewan’s total workforce.
• 79% of people employed in oil & gas, mining, forestry and fishing
• Almost half of the people working in healthcare, education and social services.
• More than 50% of Saskatchewan’s construction workers.
• Half of the people employed in retail and wholesale.
• 65% of the “goods producing” sector of the labour force.
• 45% of people employed in the “services-producing” portion of the workforce.
• 53% of people employed in the transportation and warehouse industries.

Need more information?
Download our Workweek.ca brochure

Contact The World-Spectator office:
Phone: (306) 435-3969
E-mail: world_spectator@sasktel.net